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Using Pinterest in Higher Education
Here the Pinterest.com shared boards of my students (Marketing for Events Level C). We (Debbie and myself) used them as seminar groups’ shared scrapbooks. Cultural Events:...
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What you see…
We asked first year students of the course Marketing for Events to write a short text while watching this video on the Opening Ceremony of London2012 and to note both all their feelings and emotions...
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Use of Social Media BAEM@BU
Few weeks ago we launched a survey in our Events Marketing class about social media. We had 80 answers (out of 120 students) and the results are quite surprising. After running the survey we had...
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Shut the **** up!
interesting conversation with Events Marketing students about this articles of the Daily Mail…it reminds me about the 2009 hits “United Breaks Guitars”… We should have published that video...
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Blogging in Higher Education
Few weeks ago I have surveyed my students about the use of a blog for the Marketing Communication unit, Bachelor in Leisure Marketing – Now Events and Leisure Marketing (Bournemouth University). This...
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Guest Lectures Time
Guest Lecture for the Sport Marketing course at Bournemouth. Website Communication Model alway rocks! Thanks to Lorenzo & Stefano for that!
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Proud to Chair the First IFITT Doctoral Summer School
Next July 8-9 2013, Bournemouth University will host the first IFITT Doctoral Summer School. Featuring: - Prof. Tim Unwin Keynote on “Travels in ICT4D from a reluctant tourist” - Academic Publishing...
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Article 1
Here my presentation of today’s Tourism Management Institute Hot Topic about Tourism Reputation in the Age of Social Media. Tourism Reputation in the Age of Social Media from inversia
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Pictures Destinations’ Similarity
Here the slides I have used for the webinar done for my friend Florian at University of Southern Denmark. The presentation is based on a paper written with my friend Davide Flickr Destinations...
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My Summer 2013 Digest
Summer this year started at the end of the First IFITT Doctoral Summer School (6-9 July 2013). It has been a great experience. I enjoyed working with colleagues and friends both for during the...
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The Lazy Digest (where am I?)
When, after a lecture about online communication and about the importance of content creation, management and updating one of your students asks you: “Why your last blog entry is dated September...
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ESRC – Tourism Online Reputation & Competitiveness
Here my presentation at today’s ESRC event “Social Media: ‘make or break your reputation’” at Bournemouth University. The guiding idea is that we need to be careful in thinking that online reputation...
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IJCHM – New Paper Out
Christmas Present! New Paper out on International Journal Of Contemporary Hospitality Management! I have enjoyed so much to work with Lorenzo on that! Selling rooms online: the use of social media and...
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ENTER 2014 – New Publication
ENTER 2014 is fast approaching! Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop. The day after (Wednesday 22nd) I will present a new paper developed with my former...
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Interesting New Ads
Here a couple of Ads I am going to use very soon with my students…enjoy!
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